By 2028, 4.6 million jobs will need to be filled in modern manufacturing, and the National Association of Manufacturers is making it happen. But to do that, they needed to find a way to appeal to a younger generation. How do you appeal to millennials? What can you say to spark their interest?
Enter Creators Wanted… A campaign that kicked off as a way to inspire the next generation and motivate them to pursue careers in the manufacturing field.
We toured across America, stopping in seven states to connect with different members of the manufacturing industry and capture their stories. Injecting adrenaline into the upcoming event built interest for boomers and millennials alike.
NAM wanted to continue to build excitement for the Creators Wanted 2020 tour with a hype video- one that would share all the details of the event without sacrificing any of the energy.