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CBD IS MEDICINE

A story-driven campaign to change minds in Texas

In only six weeks, POOLHOUSE revealed how the lives of Texans are drastically and positively affected by the use of medical-grade CBD oil. We showcased patient stories across channels – deploying TV, digital, and print advertisements highly targeted to the state’s capitol. We worked with five patients to capture their stories, from the challenges they faced to the triumphs they experienced with CBD oil. We paired the journey of each patient with an overarching campaign: “CBD is Medicine.”

Our Role
  • STRATEGY
  • PHOTOGRAPHY
  • VIDEO PRODUCTION
  • MEDIA PLACEMENT
  • DIGITAL ADVERTISING
  • PRINT DESIGN
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