CBD IS MEDICINE
A story-driven campaign to change minds in Texas
In only six weeks, POOLHOUSE revealed how the lives of Texans are drastically and positively affected by the use of medical-grade CBD oil. We showcased patient stories across channels – deploying TV, digital, and print advertisements highly targeted to the state’s capitol. We worked with five patients to capture their stories, from the challenges they faced to the triumphs they experienced with CBD oil. We paired the journey of each patient with an overarching campaign: “CBD is Medicine.”
Our Role
- STRATEGY
- PHOTOGRAPHY
- VIDEO PRODUCTION
- MEDIA PLACEMENT
- DIGITAL ADVERTISING
- PRINT DESIGN
VIDEO PRODUCTION
Our intimate video series served as a platform for Texas families, veterans, and patients to share their stories, revealing how CBD provided them with relief, treatment, and hope.
PHOTOGRAPHY
Subjects captured on location in Austin, Texas to add dimension to our story telling. Scroll to see some of our select shots.
PRINT CAMPAIGN
To catch the attention of law makers, we placed print ads in local papers – making our campaign a topic of conversations in the halls of the Texas capitol and around kitchen tables alike.
DIGITAL ADVERTISING
We targeted a corresponding display campaign with precision, ramping up awareness (around Austin specifically) as the vote drew near.
