As the energy and climate discussion in America ramped up, The Natural Gas and Oil Industry was facing heightened scrutiny. The reality, however, is that this industry and the people within it are meeting our country’s growing demands for energy with cleaner, more affordable solutions.
The We’re On It campaign changed the conversation. We built a multi-faceted campaign with creative that put faces to the workers of the Natural Gas and Oil Industry and highlighted how they are taking action…not just discussing it.
We anchored the “We’re On It” campaign around stories from the industry, highlighting the innovators from around the country that provide cleaner more efficient energy solutions to America and the world.
The strategy lived on with print, digital, and out of home assets that worked in tandem to capture the essence of the message while also remaining at the forefront of the discussion. Armed with a comprehensive creative approach, we were able to expand to social and in-person channels.