THIS IS OUR SHOT
Manufacturers making an impact.
Our team at POOLHOUSE has worked on projects big and small, across 33 states, we’ve won awards and press mentions — but it’s the projects where we can really make a difference and that make a positive impact in our communities that really light our creative fires.
So when the National Association of Manufacturers came to us looking for a campaign that could help in the fight against COVID-19, we were ready to step up and take our shot. The COVID-19 vaccine would soon be available to manufacturers and their employees across the country, and we needed to build a campaign that would help remind people why getting the vaccine was so important.
Our Role
- STRATEGY
- STORYTELLING + MESSAGING
- VIDEO PRODUCTION
The campaign garnered national attention and over 2.5 million video views on social media for their efforts to curb vaccine hesitancy and continue to do their part to get this pandemic under control.
THE SET UP
This campaign was about an issue that was really close to all of our hearts — something that affected the health and safety our families and friends — and we wanted to make sure the message was right.
The research told us that we needed to create a campaign that focused on positive outcomes, that found common ground for our audience, and that was transparent about our motivations. And what better way to accomplish that than with a funny spot that highlighted the very thing that motivated us to take this project on in the first place — the people that we care about.
IMPACT
The “This is our Shot” campaign managed to capture the hearts and minds of manufacturers and people outside of the industry alike. As a result of the launch, the National Association of Manufacturers was able to:
- Garner attention from national media outlets like FOXNews, influencers and associations alike
- Reach an audience of 8.1 million people through social channels
- Received 2.5 million video views on social media
- Drive over 17,000 visitors to their website
To learn more about this campaign visit NAM.org/ThisIsOurShot/