The entrepreneurs at Settled, a New York based home organization company, came to us to get their lives in order. Settled had a solid business plan and a ton of moxie, but were missing a level of cohesion to bring the company to the next level. Their vision was spelled out in a deck full of jargon and charts and graphs that didn’t yet capture the genuine energy the founders were bringing to the table.
We helped Settled articulate the heart of their brand, guiding them through a process that captured both the spirit and the purpose of their new venture. The results, a picture of perfection.
We rolled out a refreshed brand system as part of a comprehensive creative blueprint, detailing mission, messaging, and the values that guide company culture.