The Network Advertising Initiative (NAI) has a focused mission – foster trust and provide accountability in digital advertising. Founded in 2000, the organization has successfully grown and evolved within the digital space. This past year, NAI wanted to showcase their growth by refreshing their brand and website to attract a larger audience and expand their reach. We kick-started this project with an update to their branding.
The new concept reimagines NAI’s “branched network” logo, signifying the three audiences of the organization: companies, consumers, and policy makers with refined, modern adjustments. The primary brand color, purple, was expanded to include three shades of blue, adding variety and modernizing the overall look of the brand while acknowledging the values of the organization.
Next, we focused on a website refresh to organize the resources available in an accessible way. With NAI’s three audiences in mind: companies, consumers, and policy makers, we restructured the sitemap to bring key resources to the forefront. The simplified site structure, minimalist photography and updated branding successfully increased NAI’s website traffic with easy to navigate pages and digestible information, optimized for all screen types.
If you’re an organization looking for success-driven results with a complete brand refresh, contact us here.