But that isn’t where we started.
In 2017, John Curtis the Mayor of Provo Utah hired POOLHOUSE as his General and Media Consultants in his multi-candidate primary race for the nationally-watched Utah’s 3rd Congressional race. Curtis ran an efficient, message driven campaign despite being significantly outspent.
While opponents and SuperPACs ran the same factory produced, cookie-cutter ads in the race, POOLHOUSE took a different approach. POOLHOUSE built a complete messaging guide and led its top-down implementation. From long-form digital and TV, to mail and on down to phone scripts, POOLHOUSE’s approach made sure the campaign got this crucial piece right – and it paid off big time.
Despite being outspent 3:1, a barrage of negative ads, and without the backing of single Washington D.C. denizen, John Curtis withstood $1 million in opposition spending to win by 9% on primary day. Curtis went on to win his general election by a landslide, and repeated the victory in 2018.
In addition to serving as Curtis’ General and Media consultants to this day, POOLHOUSE refreshed his branding and collateral in 2020.