HARBINGER
Signaling a new chapter for a powerful DC advisory firm.
Harbinger Strategies is a leading federal government and political affairs firm, providing best-in-class service to companies, trade associations, and advocacy campaigns. They approached us in late 2020 to make sure their holistic branding reflected those sentiments.
A brand is what people think of when they engage with your company or experience your services. For a client like Harbinger, we started with an exercise to define their brand mission, determining four key pillars that guided our design process. From there we agreed that every touchpoint, from the logo on their business card to the website experience, had to emphasize acumen and trust. After all, Harbinger helps its clients navigate the DC power structure with unrivaled expertise.
The results are clear. The Harbinger brand deployment sets them apart from every other DC firm, reflecting a confident, modern firm ready for its next chapter.
Our Role
- IDENTITY DESIGN
- BRAND GUIDELINES
- MISSION + MESSAGING
- WEB DESIGN
- COLLATERAL
WEB DESIGN
DC insiders know that not all public affairs firms are the same. But you’d never know that from looking at their websites. We worked closely with the Harbinger team to challenge convention, creating a platform that truly stands out. Showing that all the details matter signals that Harbinger offers a premiere experience to clients and partners that no other DC firm can touch.
