Clarity
Launching a turnkey COVID-19 testing application that helps businesses and employees get back to work safely
Clarity is a turn-key application that helps universities, businesses, and employees get back to work safely, in the face of COVID 19. Poolhouse was engaged by the team at E3 Health Solutions, who pioneered the software, to name and brand the health-tracking software.
Delivering peace of mind through data and transparency, our work on Clarity helped E3 provide certainty in uncertain times.
Our Role
- BRAND DESIGN + GUIDELINES
- MARKETING WEBSITE
- ENVIRONMENTAL DESIGN
- PROMOTIONAL DESIGN
- EVENT RECAP VIDEO
NAMING, LOGO, AND BRAND STANDARDS
The Clarity “Epiphany” articulates the a-ha! moment when confusion becomes precision, worry becomes confidence, and uncertainty becomes Clarity. The logo, growing more visible and established as the viewer’s eye progresses from left to right, comes to symbolize the experience using Clarity – that the consumer has emerged from a place of opaqueness to transparency, empowered to see everything they need to.
BRAND TOUCH POINTS
The Clarity brand experience serves as an extension of the product and should always feel non-intrusive, sophisticated, and concise.
MARKETING WEBSITE
The marketing website we developed (in record time) for Clarity, created user funnels that helped employers, students, and clinicians quickly find the app they needed. Our design simplified the learning experience and made scheduling software demos a breeze.
SOCIAL MEDIA KIT
A big part of Clarity’s long term marketing plan includes leveraging social networks to build audiences and provide answers in the sea of misinformation surrounding COVID 19.
