We were stoked to work with the team at Black Rifle Coffee during the lead up to the 2020 election. After a crazy year of quarantine, at-home-haircuts, and murder hornets, the looming election was enough to stress out even the toughest among us.
Our campaign “Vote Coffee” introduced the candidate that we could all believe in. We had a blast bringing this satirical campaign to life to sell great coffee and remind folks that – even though 2020 sucks – coffee can still bring us together.
We developed a multi-faceted social campaign, personifying the candidate, illustrating apocalyptic 2020 scenarios, and – most importantly – showcasing awesome coffee!
The Vote Coffee landing page served as our official campaign website, providing a little humor (and a lot of coffee) to anyone that needed a break from 2020.