2ndVote Funds came to market with a simple, but challenging promise – to align values with financial performance. Poolhouse was brought in to bring this promise to the center stage, to create a visual system that grabs attention and showcases their unique, effective methodology.
Our work together gave 2ndVote and its suite of products the aesthetic appeal to stand out in a dense industry and build lasting brand recognition and loyalty.
Our design here focused on movement, highlighting 2ndVote Funds’ role in propelling American investing forward and providing active investing. Our financial decisions today impact our realities tomorrow, and the logo system for 2ndVote brings this truth to life.
A strong logo system breeds strong brand collateral. From conference brochures, to business cards, to one pagers and powerpoint decks – we handed off a full toolkit of products synced to their brand.
We designed not one, but two websites with consistent branding and content. Our belief is that navigating a site should be a delight, an additive experience. Check out the sites and see for yourself!