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Designing POOLHOUSE 3.0

Today is a big day at POOLHOUSE. The culmination of months of planning and hard work. Designing for yourself can be a lot like giving yourself a haircut (and we’ve all seen how tough that can be this year), but I wanted to share a few insights from the path that got us here.

Pulling off a company brand update – in 2020 of all years – was an all-hands-on-deck exercise.

We took our company through the same branding process that all our clients experience: setting goals, designing great assets, and weaving it all together to tell a story that resonates. Each one of our projects starts the same way, by understanding where the company has been and defining where it is going.

Where it started.
When it launched in 2013, POOLHOUSE was a scrappy upstart. Just two political ad makers hell-bent on crafting innovative, creative-driven content for political candidates and causes. From the start, POOLHOUSE was different, with its funny name, Richmond address, and hand-crafted approach. The brand design reflected that. But as the company quickly grew in scope and scale, a fresh design system was deployed – signaling to Poolhouse’s expanding roster of advocacy and corporate clients a sense of quality, readiness, and refinement.

With success in both the political and corporate sectors, POOLHOUSE expanded its brand department in 2019. Now boasting unified in-house capabilities in strategic communication, creative direction, advertising, and brand design, POOLHOUSE was set to blaze a new course for the future.

Where it is going
We’ve proven ourselves capable of tackling huge challenges for candidates, causes, and companies. The kinds with big budgets, big visions, and even bigger expectations. POOLHOUSE has matured into a sophisticated agency with multifaceted capabilities and big ideas that matter. This brand update, one we’ve codenamed 3.0, announces that loud and clear.

3.0 has been a passion project for the POOLHOUSE team. Many of the details coming together after hours, over late nights and long weekends, when our client obligations were done. Our new company brand book, complete with a new logo mark, draws inspiration from the past and sets up a scalable visual language for the future.

We’ve elevated every touchpoint, from our social media and print collateral to our photo library and reel.

Today we also launch a new website that we insisted should tell our story not only through visuals but also through detail refinement and immersive experience. A platform that finally showcases the comprehensive work we do, and the special team that does it.

3.0 marks a new chapter in the POOLHOUSE story. We’re grateful to our team for the hard work and our awesome family of client partners who have been willing to bet on us (and win!) along the way.

If you’re interested in connecting with us to learn more about the branding process, we’d love to hear from you. Click here to share your vision.

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