Over the past several years, POOLHOUSE has been proud to serve as both the media consultants and ongoing creative partners for Governor Glenn Youngkin. From the earliest days of his historic 2021 gubernatorial campaign — when we helped flip the Governor’s mansion and secure the House of Delegates majority — to supporting and amplifying his message and policy work throughout his term, our team has remained dedicated to sharing Governor Youngkin’s positive, unifying vision for Virginia.
From Campaign Trail to Governing Success
In 2021, Glenn Youngkin proved that a once-in-a-generation candidate armed with compelling, hopeful messaging could reshape the political landscape. Major news outlets across the country hailed his victory as the “GOP winning blueprint for 2022 and beyond.”
Together with one of the best campaign teams in politics, POOLHOUSE:
- Crafted and ran 40 statewide TV spots over the convention and general election cycles.
- Produced hundreds of radio, digital, and design advertisements that shaped the conversation across diverse audiences.
- Helped highlight Glenn’s background as a political outsider and successful businessman, propelling him to become the first Republican to win statewide in Virginia in over a decade.
We also served as the general consultant and media consultant for key House of Delegates races that clinched the Republican majority—most notably, helping Mike Cherry overcome a significant spending disadvantage and secure victory in Virginia’s 66th District.
Amplifying the Governor’s Policy and Message
The work didn’t stop once Governor Youngkin took office. Over the past three years, POOLHOUSE has continued to develop and execute creative strategies to advance the Governor’s policy initiatives and public outreach efforts. Our team collaborates closely with the Governor’s office to:
- Produce high-impact television and digital content featuring Governor Youngkin’s priorities and achievements.
- Communicate legislative successes and policy updates in a clear, engaging way for Virginians.
- Extend the brand consistency we established during the campaign—ensuring his message of economic growth, public safety, and family-focused policies resonates across the Commonwealth.
Designing the Youngkin Brand
POOLHOUSE first met with Glenn Youngkin in late 2020 to craft the creative foundation for a different kind of campaign. Our design team delivered an iconic logo and comprehensive brand guide that introduced Glenn Youngkin to the voters — and has grown to be a recognizable symbol of hope, pride, and promise for Virginians everywhere.
- Bold wordmark: A clean, sans-serif font to maximize name recognition and readability.
- Classic color palette: Red, white, and blue for immediate context and credibility.
- Subtle arch: The rising sun in the “Youngkin” baseline symbolizes a new day for Virginia.
This brand scaled seamlessly from TV commercials to print, digital, merchandise, and more—uniting supporters under a single, unmistakable visual identity.
Featured Campaign Videos
We believe in the power of storytelling through video, combining creative scripting, on-the-ground storytelling, and vivid cinematography to bring Governor Youngkin’s message to life. Here are just a few of the many pieces we’ve produced during the campaign to showcase Governor Youngkin’s vision for the Commonwealth:
Looking Ahead
From helping elect the Governor to advancing his policy successes, POOLHOUSE remains committed to shaping the narrative that drives Virginia forward. We’re honored to continue championing Glenn Youngkin’s forward-thinking vision, and we can’t wait to see what the future holds for both the Commonwealth and our ongoing partnership.
If you’d like to learn more about how POOLHOUSE can help amplify your campaign, brand, or cause, get in touch with us today. Together, we’ll deliver winning strategies that resonate, inspire, and drive real results.
